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We track the tickers of global auctions. We flock to comparative shopping sites seeking the deal of the century. We sign up for sweepstakes galore and even occasionally invite vendors into our in-boxes to inform us of their latest discounts.

Yep, we are born bargain-hunters. And the Web’s e-bazaar has only further honed our natural instincts. Like moths on a summer night, we are drawn to its iridescent lights: Informed purchases! Cheap prices! Convenience!

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
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