Anyone who has survived a brutal Tokyo summer can testify that roaming the city's narrow lanes in search of a cool refreshment (not from a vending machine) sometimes seems as challenging as walking barefoot across fiery coals.
And yet, it's a challenge that is indeed surmountable.
Welcome to New York Muffin Factory, a Tokyo oasis. Located less than a minute from the Nishi-Shinjuku subway station (Marunouchi Line), the NYMF, with its bright primary colors, bold Jasper Johns prints and nifty designer lighting, looks like it was airlifted out of New York's SoHo district and placed smack into the air-conditioned canyons of B-1 in the I-Land Tower/Atrium.