Left to right: A woman repurposes a garbage bag to protect her hat from the rain; having a hat and a beverage close at hand is a festival must.
CULTURE / Music / Photo essay
Aug 4, 2025
A weekend in Naeba: Rain or shine, the fun never stopped at Fuji Rock '25
Sweltering naps, makeshift shelters, dancing in the rain — Fuji Rock is all about surrendering to the moment.
Rural, a three-day techno festival, was held July 18 to 21 at Nowhere Camp in Fukushima Prefecture.
CULTURE / Music
Jul 30, 2025
How Japan made techno its own
Once inspired by Berlin and Detroit, Japanese techno now moves on its own wavelength — deep, immersive, and unmistakably local.
Fuji Rock still excites Hitsujibungaku — (from left) bassist Yurika Kasai, lead singer and guitarist Moeka Shiotsuka and drummer Hiroa Fukuda —  even as its flock grows abroad.
CULTURE / Music
Jul 25, 2025
Hitsujibungaku’s pop-fueled rise to stardom
Rock trio Hitsujibungaku is set to make its fourth appearance at Fuji Rock this weekend on its most primetime stage yet — the White Stage right before headliner Haim.
In recent years, Fuji Rock has had fewer blockbuster performers and showcased more top-selling Japanese acts and international musicians' first-time performances in Japan.
CULTURE / Music
Jul 24, 2025
Behind the scenes: Inside Fuji Rock’s strategy for staying on top
With younger fans, more diverse acts and rising global interest, Fuji Rock — one of Asia’s biggest music festivals — is seeing its strongest turnout in years.
Fuji Rock Festival turns the green slopes of Niigata Prefecture’s Naeba Ski Resort into a summer escape that offers soundtracks for every mood.
CULTURE / Music
Jul 22, 2025
JT picks: What not to miss at Fuji Rock 2025
Ready for Fuji Rock? Here are The Japan Times crew's recommendations for must-see artists at next weekend's three-day music festival.
Rain gear? Check. Chicken hat? Check
CULTURE / Music
Jul 19, 2025
What to pack if you are heading to the Fuji Rock Festival
For those headed to the Fuji Rock Festival, these essential items will go a long way in making your festival experience a rousing success.
Businesses who cater to fandoms gathered at Tokyo Lifestyle Week for the second annual Oshikatsu — Merch Collection Expo, a trade show devoted to fandom goods.
CULTURE / Music / Sound Off
Jul 12, 2025
Music idol and anime fandom merch is big business
Over 100 booths showed off the latest in acrylic stands, binoculars and cheering items such as glow sticks and flags at the second Oshikatsu — Merch Expo.

Longform

Ichiro Suzuki, one of the most iconic players in NPB and MLB history, was elected to the Baseball Hall of Fame with 99.7% of the vote.
With Hall of Fame induction, Ichiro makes himself heard loud and clear