Ado opened her Sunday night concert at the 2025 Osaka Expo with “Shin Jidai” (New Genesis)” after a rain-soaked lead-up to the show’s 7:45 p.m. start.
CULTURE / Music
Apr 18, 2025
Japan wanted a cultural do-over. Ado gave it one.
The 22-year-old J-pop singer cast a spell on the first weekend of the Osaka Expo
Mori Calliope fan Taylor Jones holds a penstick as fans await entry to the historic venue Hollywood Palladium for a sold-out concert by Virtual YouTuber Mori Calliope.
CULTURE / Music
Apr 14, 2025
Digital divas: Can Japan's virtual YouTuber craze crack America?
VTuber agency Cover Corp. recently opened a U.S. office to accelerate business in North America.
Margot Magniere and Theo Poyer returned to Japan after pandemic-era restrictions were lifted and decided to stay for a while.
CULTURE / Music
Apr 11, 2025
The band that turned a pandemic lockdown into a Tokyo dream
On “Grand Voyage,” French pop act Tapeworms tap into Japanese cultural nostalgia and picopop.
Sasami has had a connection to Japan since childhood as her mother's side of the family is Zainichi Korean and has lived in Japan for years. The musician grew up listening to city pop and watching Japanese TV.
CULTURE / Music
Apr 5, 2025
Sasami is in her pop era, and she’s not overthinking it
As the singer explores Tokyo, she reflects on identity and her latest album, “Blood On the Silver Screen.”
Motoaki Tanigo, whom fans affectionately refer to as “Yagoo,” is the CEO and founder of tech company Cover Corporation, which runs Hololive, an industry-leading virtual YouTuber talent agency.
CULTURE / Music
Mar 21, 2025
Virtual idols, real fans: Hololive’s bet on the future of pop
Hololive CEO Motoaki Tanigo, whom fans affectionately refer to as “Yagoo,” has global ambitions for his virtual YouTuber sensations.
Ichiko Aoba’s latest full-length album, “Luminescent Creatures,” weaves in sounds mimicking whale songs and wind to express her fascination with the natural world and its interconnectedness.
CULTURE / Music
Mar 7, 2025
Ichiko Aoba’s intimate sonic fantasy born from dreams
The singer-songwriter turns her subconscious into songs about the natural world and its interconnectedness on “Luminescent Creatures.”
Festival organizers Smash revealed that local legend Tatsuro Yamashita is set to play Fuji Rock for the first time ever.
CULTURE / Music
Feb 21, 2025
Fuji Rock’s biggest lineup surprise? The debut of Tatsuro Yamashita.
The summer music festival also promises Vampire Weekend, Vulfpeck and Fred Again.. among the 60 acts named for its 2025 edition.

Longform

After the asset-price bubble crash of the early 1990s, employment at a Japanese company was no longer necessarily for life. As a result, a new generation is less willing to endure a toxic work culture —life’s too short, after all.
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