When shares of K-pop agency Big Hit Entertainment Co. started paring gains on their trading debut, devotees of the world-famous BTS band it manages rushed online to show their support.

"I bought Big Hit shares and will keep buying one share after another,” a fan displaying a BTS member as profile photo tweeted on Thursday. "I’ll buy a share whenever news media shakes things up and hold them until I die. Media keeps talking about losses, but they know nothing.”

The tweet, which got more than 550 likes, has prompted similar responses from fellow fans, some of whom also claim to have bought shares. Another devotee, whose profile photo is also that of a BTS member, wrote, "I bought one share and feel great even though the price dropped. Let’s have a shareholder meeting.”