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It’s Monday night and the newly opened Brew La La craft beer bar in Tokyo’s Shinbashi neighborhood is hopping. As the clock strikes 8 p.m., however, the 60 or so people gathered there fall silent. “Game of Thrones” is on.

It’s the seventh season premiere and watching it with such a large group gives a cinematic vibe to the event. In fact, more and more people seem to be watching the show in groups (if YouTube reaction videos are anything to go by).

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PHOTO GALLERY (CLICK TO ENLARGE)