The rainy weather last Sunday didn’t stop throngs of concertgoers from attending the Moshi Moshi Nippon Festival, a three-day concert produced by talent agency Asobisystem that focuses on pop music and Japanese culture. And like last year, non-Japanese music fans were allowed into the event for free provided they could show a passport.
Each day centered around a different theme — Moshi Ani, Moshi Pop and Moshi Cool — but most of the big music acts came out to the Tokyo Metropolitan Gymnasium for Moshi Cool on Sunday. When I got to the show, the smartly dressed gentlemen of dance group World Order were executing their meticulously timed and synchronized moves. The crowd went into full party mode as m-flo took over the stage with their hit song “Miss You,” and later Crystal Kay joined the duo.