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Stepping out from behind their animated alter egos, a supergroup of seiyu (voice actors) made their debut at Womb in Tokyo on Nov 5. Performing tracks from their recent album “Rebirth,” 45-member Peace Love treated fans to a mélange of pop, rock, house and R&B at the sold-out show. Though the popularity of this band owes much to the similarly overpopulated and insanely popular act AKB48, another factor at play is the ever-evolving cult of the seiyu, which shows no signs of abating.

Since the late 1970s seiyu actors have been forming bands or putting out solo records, so the success of Peace Love will come as no surprise to the industry. As seiyu stars became famous in their own right, they began to increasingly appear in the media, so that by the ’90s magazines dedicated solely to seiyu actors started to appear. Despite the flagging fortunes of the magazine industry, in January 2010 Voice Girls, a gravure mag dedicated to female seiyu, joined other established titles such as Pick-Up Voice, Voice New Type, Seiyu Grand Prix and Seiyu Animedia.

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