The title character of the new Fuji TV series, "Massugu Otoko" (Tues., 10:15 p.m.), is, as the title indicates, a "straightforward man," though some might see obsessive- compulsion in his scrupulous adherence to a personal code of ethics.
Kenichiro (Ryuta Sato) works for a construction company, and in Episode 3 he is asked by a high-powered property owner about a part-timer named Narumi (Kyoko Fukuda), who works for Kenichiro. The owner wants to use her in an ad campaign.
Kenichiro sees the request as an opportunity to get some big business for his company, but Narumi is notoriously fickle. Despite the young woman's contrary personality, she has a slight crush on Kenichiro, and jealousy flares when he's invited to a party by another pretty young woman named Yoshino (Shihori Kanjitani).