Is it a bird? Is it a plane?

It's a bird, actually. And she's big. She's very big. You look up and her face fills the sky. She's Maya. Singer of Feed. And this is just the beginning.

Maya hit the heavens when Nike used her to spearhead an ad campaign for some supersneakers. She suddenly found herself on the biggest billboards Shibuya's skyline could muster and Nike also handed out 15,000 free CDs at its shops which included the Feed song "Bliss."