Restaurateur, 34 (Romanian)
Tourism. Japan is very special, very different to anywhere else in the world. The culture and history are very well-preserved, and many of the traditions are still alive here.
Miss Japan 2011, 21
People all around the world enjoy Japanese food but I think many people now want to learn to prepare it themselves, so I think cooking Japanese food is set to become more popular overseas.
Company director, 36 (Japanese)
It’s very difficult to say because for many Japanese it’s hard to even know what parts of our culture are unique. A few years ago we would never have imagined manga and anime were at all unusual.
Personal assistant, 30 (Taiwanese)
I think it will be cosplay! So many people are fond of anime and manga, and they are wanting to dress up like them and meet and interact with like-minded fans.
Restaurant manager, 31 (Australian)
Snowboard designs! Japanese powder snowboards are amazing and I think they’ll start pushing out into other markets in coming years.
Hospitality professional, 26 (New Zealander)
Vending machines — with funny or weird stuff in them. Overseas only has serious stuff in their vending machines, and they really don’t do very well.
These interviews were conducted in Niseko, Hokkaido, and Yokohama.
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