Sarah Bull, 32
My favorite word is “enthusiasm” because I like it when people enjoy what they are doing and show it; otherwise it’s really boring.
Beer salesman, 39
I like to drink and have fun, so my favorite word is “beer.” My firm imports beers from all over the world. I want to introduce new types of beer to Japanese society.
I like “kinkonichiban” because it’s a positive word, which means “to gird oneself.” Hearing it makes me feel free and gives me courage to try new things.
I like the word “enjoy.” Many Japanese people work too hard. Work’s important, but it’s just as important to enjoy your life and spend time with your family.
Office worker, 23
“Kibo” has the same meaning as my name, Nozomi, which translates as “hope” or “wish.” This is a very positive word and gives me great power.
Teacher, 43 (Canadian)
“Shoganai,” because when something happens that’s beyond our control, it’s easier to say “it can’t be helped” than to get angry or complain about it.