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Sam Nussey

For Sam Nussey's latest contributions to The Japan Times, see below:

Japan's Netflix contender bets on youth-driven viral hits

TV Mar 15, 2019

Japan's Netflix contender bets on youth-driven viral hits

On a Friday night at a downtown Tokyo television studio, 12 teen models with cutesy nicknames like "Ayamin" and "Kyokyo" are waiting nervously to find out who has won coveted spots on the cover of Popteen magazine, a Japanese fashion bible. The girls, sporting a ...