Sony is seeing strong momentum for its PlayStation 5 console, a senior games executive has said, with lifetime sales exceeding 50 million units and the company recording its best-ever Black Friday period sales for the device.

The entertainment conglomerate is looking for a strong performance from the PS5, which is in its fourth year on the market, during the holiday shopping season to hit its sales target of a record 25 million units in the current financial year ending March 31.

"Given the momentum we've had in November and a lot of what we're seeing in December, just in general we're feeling very good about sales overall," said Eric Lempel, senior vice president for global marketing, sales and business operations at Sony Interactive Entertainment.