Youkyung Lee

For Youkyung Lee's latest contributions to The Japan Times, see below:

Lotte faces backlash in South Korea over ties to Japan

Aug 20, 2015

Lotte faces backlash in South Korea over ties to Japan

When South Korean Chung Yu-suk read an article about retailer Lotte's chocolate ads featuring a Japanese figure skating star, he was so angered he started an online group urging Koreans to boycott their country's top retailer. Chung is one of a growing number of South ...

Sales of macadamias soar in wake of Korean Air nut rage

/ Dec 16, 2014

Sales of macadamias soar in wake of Korean Air nut rage

Nut rage imploded the career of a Korean Air Lines executive and embarrassed her family and country. Now South Korean retailers are experiencing the unexpected upside: a boom in sales of macadamias. The flavorful macadamia nut was unfamiliar to many South Koreans until Cho Hyun-ah, ...

Samsung, LG ads criticized abroad

/ Apr 6, 2014

Samsung, LG ads criticized abroad

When Samsung unveiled a new smartphone at New York's storied Radio City Music Hall, the Broadway-style spectacle was memorable not for technology but for a cast of giggling female characters who fantasized about marrying a doctor, fretted about eating too much cake and needed ...