NEWSWORTHY
Naomi Osaka's Mastercard deal underscores Japanese star's magnetic brand appeal
Naomi Osaka has added Mastercard Inc. to her endorsement contracts, as the No. 1 ranked tennis player continues to attract sponsors following her wins at the U.S. Open and Australian Open. Osaka, who wore the Mastercard logo on her visor during her first match at ...
Japan's Naomi Osaka, tennis world No. 1, drops Adidas and signs with Nike
World No. 1 Naomi Osaka has agreed a deal with Nike, the sports apparel giant has announced. The Japanese tennis player, who had previously been tied to rival Adidas, will first wear Nike gear at the Stuttgart Grand Prix later this month, the U.S. sportswear-maker ...
Tennis star Naomi Osaka deserves applause for her performance and the country's gratitude for showcasing qualities that it holds dear.
Naomi Osaka becomes world No. 1 in women's singles tennis rankings
Naomi Osaka became the world's No. 1 women's singles player on Monday in the wake of her victory in Saturday's Australian Open final. The 21-year-old from Japan, who has won the last two Grand Slams, is the first singles player from Asia to top the ...
Naomi Osaka sponsor Nissin retracts Cup Noodle YouTube ads after 'whitewashing' uproar
Following uproar over accusations of whitewashing, Nissin Foods Holdings Co. on Wednesday removed advertisements from YouTube featuring an animated depiction of tennis star Naomi Osaka. The cup noodle firm, which sponsors the U.S. Open women's champion, found itself in hot water with its campaign — ...
LIVEBLOG: Kei Nishikori vs Daniil Medvedev at Rakuten Japan Open
Live commentary on the Rakuten Japan Open final, in which Kei Nishikori is playing Daniil Medvedev for the trophy.
On Tokyo trip, tennis star Roger Federer says he's focusing on future with new sponsor Uniqlo
Roger Federer said on Tuesday in Tokyo that his decision to end a 20-year association with Nike and embark on a new chapter with Uniqlo was influenced by the Japanese clothing company's commitment to stay with him long after his playing days are over. While ...
What does the future hold for Naomi Osaka and Japanese dual nationals?: Readers' views
Some readers' letters in response to the recent Community articles about Japan's first tennis singles Grand Slam champion.
Amid the excitement of Naomi Osaka winning at the U.S. Open, some in Japan are wondering whether she will continue to compete for their country at the 2020 Tokyo Olympics.
Social media falls in love with Naomi Osaka as tennis star sparks debate
Naomi Osaka’s women’s singles final victory at the 2018 U.S. Open on Sept. 6 excited netizens in Japan, turning the young tennis superstar into one of the most popular figures online. Her trip to Japan last week only generated more buzz, with users being ...
Warning to Naomi Osaka: Playing for Japan can seriously shorten your career
Naomi Osaka's decision to represent the country she left at the age of 3 may be good for her bottom line but not necessarily her longevity.
What does Japan's Nationality Act really mean for its dual citizens?
Given the present "don't ask, don't tell" attitude of the Justice Ministry, it would be highly unusual if Naomi Osaka was forced to relinquish her U.S. citizenship at the age of 22.
