Style & Design Feb 29, 2020
Classic kicks: Japan’s sneaker obsession rebounds
by Andrew McKirdy
The 1990s sneaker craze eventually cooled off, but over the past four or five years a new wave has risen, towering over anything that came before.
Basketball / NBA Feb 12, 2020
Sneaker marketplace taps Rui Hachimura as latest brand ambassador
Online sneaker marketplace Goat is teaming up with NBA rookie Rui Hachimura, hoping his popularity in his native Japan will help the company make inroads in one of its biggest growth areas. Asia is quickly becoming the dominant region in luxury fashion and streetwear. After ...
National Jul 20, 2018
Comfort for the sole: More salarymen opting to wear sneakers on the job
More Japanese are wearing sneakers to work as companies look to improve the health of their employees. In a country where rigid dress codes often place an emphasis on conformity, the sneaker trend can be seen as a breath of fresh air. Numerous kinds of sneakers ...