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July 05, 2025
 

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RURAL LIFE

Expectant parents Masataka and Saki Ohita look at ultrasound images of their unborn twins.
JAPAN / Society / Regional Voices: Fukushima
Jun 23, 2025
Childbirth facilities disappearing from Fukushima towns
With just 26 facilities in the prefecture that can handle deliveries, there is concern that the trend could accelerate population decline.
A registration system linking local governments with the so-called connected population — nonresidents who regularly interact with regional areas — is designed to encourage people living in urban areas to play active roles in rural communities amid their shrinking populations.
JAPAN / Politics
Jun 15, 2025
Japan considers new system to connect urban and rural populations
The system aims to help those in overpopulated cities to play more active roles in rural communities with shrinking populations.
Young women are moving from rural regions to Tokyo due to the lack of opportunities for education and employment, as well as the prevalence of stereotypical gender roles in their hometowns, a survey by the Cabinet Office last December found.
JAPAN
Jun 13, 2025
Citing lack of opportunities, young women in Japan are not returning to rural areas
The government also stressed in its 2025 white paper on gender equality the need to eliminate the "fixed sense of gender roles" in rural communities.
The government is looking to ease the overconcentration of businesses in Tokyo to tackle labor shortages in the countryside, ensure nationwide economic growth and realize a sustainable society.
JAPAN / Politics
Jun 13, 2025
Government aims to create 10,000 jobs via business relocations from Tokyo
The move is aimed at easing overconcentration of companies in the capital and bridge an urban-rural divide in economic growth.
Prime Minister Shigeru Ishiba (right) speaking at the Headquarters for the Promotion of Gender Equality on Tuesday at the Prime Minister's Office
JAPAN / Politics
Jun 10, 2025
Japan OKs gender policy guidelines featuring aid for women's startups
The initiative contains support for female entrepreneurship through gender equality centers set up by local governments.
Prime Minister Shigeru Ishiba visits Jins Park in Maebashi, Gunma Prefecture, on Saturday.
JAPAN / Politics
Jun 7, 2025
Ishiba vows to set up council for regional revitalization
He hopes to include the plan in a basic concept of his signature "Regional Revitalization 2.0" program.
Chief Cabinet Secretary Yoshimasa Hayashi (third from left) speaks at a Council for Gender Equality meeting held at the Prime Minister's Office on Monday.
JAPAN / Politics
Jun 3, 2025
Japan to promote women's startups as part of push to stop rural outflow
Seeing fewer job prospects for women in the countryside as a problem, the government will improve consulting systems for business startups in rural areas.
American Robert Jefferson runs a YouTube channel called The Kamakura Gardener that invites viewers to enjoy the pleasures of gardening, cooking and slow living.
COMMUNITY / Our Lives
Jun 2, 2025
‘A garden is a grand teacher’: The Kamakura Gardener nurtures via YouTube
Veteran broadcaster Robert Jefferson has built up a following through his comforting video content about gardening, cooking and living in Kamakura.
Prime Minister Shigeru Ishiba talks during a meeting with business leaders about his Regional Revitalization 2.0 initiative.
JAPAN
May 22, 2025
Government to set numerical goals for regional revitalization
The targets will be set for 10 items, including the rate of young people relocating to regional areas.
Tokyo officials are pushing back against arguments that blame the dwindling national population partly on the concentration of people and businesses in the capital.
JAPAN / FOCUS
May 15, 2025
Regional revitalization faces Tokyo-countryside divide
Some blame Japan's dwindling national population partly on the concentration of people and businesses in the capital.
Dangami House is a 180-year-old former samurai residence of the Kato clan, who ruled over Ozu, Ehime Prefecture, until the Meiji Restoration.
JAPAN / Society / Longform
May 5, 2025
A house, a legacy and the quiet work of restoration in rural Japan
How one artist is using history, culture and community spirit to revive a fading samurai legacy — and possibly reshape rural Japan’s future.
With more wild bears entering human areas across Japan in recent years, the revised law is aimed at making it possible to deal with them promptly and prevent casualties.
JAPAN / Crime & Legal
Apr 18, 2025
Japan enacts bill allowing urban bears to be shot
The law designates animals with a high risk of harming people as "dangerous wildlife animals" that can be shot.
The whereabouts of a bear that attacked three people in Nagano Prefecture on Wednesday were still unknown the following day.
JAPAN
Apr 10, 2025
Authorities on alert after three injured in Nagano bear attack
Two men are believed to have sustained serious injuries, but all three victims remain conscious. The whereabouts of the bear remain unknown.
Prime Minister Shigeru Ishiba and others at a ceremony to encourage regional revitalization support officers on Wednesday at the prime minister's official residence
JAPAN / Politics
Apr 10, 2025
Ishiba names 180 regional revitalization officers
The officers will work in groups of three to help 60 municipalities.
The number of people who moved from urban to nonurban areas under a government program to help revitalize local communities increased by 710 in fiscal 2024 from the preceding year, according to the internal affairs ministry.
JAPAN / Society
Apr 4, 2025
Record 7,910 people served as 'community reactivators' in FY2024
About 70% of over 8,000 urban residents who moved to nonurban areas under the government program continued to live in areas where they served.
Kochi and Tottori prefectures, in collaboration with major airline ANA Holdings, will begin offering airfare discounts through the introduction of a flat-rate system as early as October for individuals based in multiple locations.
JAPAN / Society
Mar 23, 2025
Japan picks model projects to promote 'dual habitation'
The land ministry has selected 26 model projects to promote a lifestyle in which people divide their time between rural and urban areas.
Prime Minister Shigeru Ishiba (right) speaks to officials of Miyada in Nagano Prefecture on Saturday during his visit to the village.
JAPAN / Society
Mar 17, 2025
Japan to extend financial aid to more people moving out of Tokyo
The government plans to expand eligibility to include people taking up jobs in agriculture, medicine and welfare, as well as those becoming self-employed.
Kyoko Watanabe made a home for herself in Ishinomaki after moving there to participate in disaster relief efforts following 3/11, and now operates a business focused on the creative reuse of <i>akiya</i> (abandoned houses).
COMMUNITY / Our Lives
Mar 17, 2025
From abandoned houses to ‘creative communities’: An Ishinomaki entrepreneur's vision for rural Japan
Kyoko Watanabe moved to Miyagi Prefecture to help with disaster relief efforts following 3/11. She ended up building a company and a vision for revitalizing rural Japan.
According to the ministry, Japan has about 4,500 companies with annual sales of ¥10 billion or more. But many of them are concentrated in metropolitan areas.
BUSINESS / Companies
Mar 15, 2025
Japan to invite small businesses to declare ¥10 billion sales targets
The country has about 4,500 companies with annual sales of ¥10 billion or more, but many of them are concentrated in metropolitan areas.
Pedestrians commute through Shibuya Station in central Tokyo, an area that is almost never devoid of people.
JAPAN / Society / Longform
Mar 3, 2025
As the rest of Japan shrinks, Tokyo grows
Women and young people are leading a migratory wave that the government is struggling to halt.
A prophesied disaster (likely) won’t strike Japan this weekend
A viral manga prediction of a July 5 disaster has gripped Japan with anxiety and triggered an economic impact, but experts warn that while such dates are unreliable, the threat of a massive earthquake remains real. 
Magnitude 5.5 earthquake jars Tokara Islands amid flurry of seismic activity
A strong quake struck off the Tokara Islands on Thursday afternoon, with the island chain having recorded around 1,000 earthquakes since a burst of seismic activity first began on June 21.
Japan to require flight passengers to keep power banks within sight
The transport ministry has announced new regulations requiring flight passengers to keep power banks within sight to mitigate fire risks while on board planes.
Ghibli’s Isao Takahata exhibit shows how beloved anime is made
“The man who planted Japanese animation” exhibition includes a variety of sketches, drawings and animation cels from Isao Takahata films such as color design for characters by Michiyo Yasuda from "Grave of the Fireflies."
Residents of Tokara Islands begin evacuation as seismic swarm continues
Details about evacuations from Akuseki Island, located in the Tokara island chain in Kagoshima Prefecture, is seen written on a whiteboard in the city of Kagoshima on Thursday.
Ghibli’s Isao Takahata exhibit shows how beloved anime is made
“The man who planted Japanese animation” exhibition includes a variety of sketches, drawings and animation cels from Isao Takahata films such as color design for characters by Michiyo Yasuda from "Grave of the Fireflies."
Flag football facing challenges and opportunities ahead
Japan’s women’s flag football team at the 2025 International Bowl in Los Angeles in June. The sport is enjoying continued growth in the country.
From Hokusai’s Great Wave, shinkansen to One Piece: a cultural treasure box for Lego Japan
Michael Ebbesen, general manager of Lego Japan, says Lego bricks based on Japanese culture have a rich global appeal and are sellable around the world.
With farmed fish, RelationFish swims against the tide in fine dining
Chef Hideaki Matsuo (middle) and the staff of Oseto Suisan Fisheries prepare to check on their sustainably farmed fish.
As Southeast Asia heats up, a Japanese cooling giant sees a major opportunity
An employee of Daikin Cambodia explains the use of different tools during an air conditioner installation training session in Phnom Penh. Daikin is one of Japan’s oldest air conditioning companies, but as Japan’s population falls, the firm is keying in on overseas growth.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Mount Fuji is considered one of Japan's most iconic symbols and is a major draw for tourists. It's still a mountain, though, and potential hikers need to properly prepare for any climb.
What it takes to save lives on Mount Fuji
By Alex K.T. Martin

SUSTAINABLE JAPAN

Muji has been sustainable from the beginning
Muji has been sustainable from the beginning

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