Architect Yoshio Taniguchi generally doesn't like having his photograph taken for use in the media. In a way, it's a logical extension of his approach to his work, which could be described as architecture by subtraction. Having painstakingly removed everything extraneous from a design, and having overseen the creation of a building whose every element has been interrogated and found to be absolutely essential, why would he then allow it to be tainted through association with a face, a personality, an architect brand?