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May 04, 2024
 

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MARKETING 3

Japan Times
JAPAN
Mar 31, 2015
Growers vie to produce Japan's tastiest, best-looking strawberry
Growers are vying to become the nation's top strawberry brand as demand rises at home and abroad, and amid efforts to promote local produce and stimulate prefectural economies.
Japan Times
JAPAN / CHUBU CONNECTION
Jul 18, 2014
Magazine draws attention to small firms' products overseas
Young owners of small and midsize businesses from Chubu and other regions are publishing their own English magazine, Indexrights, to market their products abroad.
Japan Times
BUSINESS
Dec 28, 2013
Cracking the feminist psyche, wallet
On the evening of Dec. 19, a Pantene commercial ran on U.S. television that skirted all the formal avenues of parent company Procter & Gamble's typical advertising process. Storyboards weren't pored over in P&G's Cincinnati headquarters. Average Americans didn't provide feedback in consumer research groups. Media planners didn't work for months in advance to buy advertising slots.
Japan Times
JAPAN / Media / Japan Pulse
Jul 4, 2013
Marketing that enters your brain through your nose
The nose knows what it wants, and cutting-edge marketing experts want a piece of the olfactory action.
LIFE / Food & Drink / Japan Pulse
Sep 10, 2012
Today's J-blip: Gari Gari Kun corn soup ice pop sold out in three days
Japan reeeally has a soft spot for corn soup.
Japan Times
JAPAN / Media / Japan Pulse
Mar 30, 2012
Streamlined offerings from new adult anime titles
The packages get a little smaller for adult anime.
Japan Times
JAPAN / Media / Japan Pulse
Oct 6, 2011
Cola Lemon KitKat? Let's take a vote on that
What? Companies are actually letting consumers choose what they want to be sold? Yes, it's true.
EDITORIALS
Jul 21, 2011
A Nadeshiko moment
Nadeshiko Japan won the Women's World Cup by defeating the heavily favored United States on Sunday in Frankfurt. It was a great feat. Japan's women's national team became the first Japanese as well as the first Asian team to become the World Cup winner, irrespective of men's or women's soccer.
Japan Times
JAPAN / Media / Japan Pulse
Dec 31, 2010
Trends in Japan 2010: Twitter
It wasn't exactly love at first sight between Japan and the little blue bird, but by 2010, practically everyone was a-twitter.
Japan Times
JAPAN / Media / Japan Pulse
Sep 22, 2010
Daily deal sites tap into buying power in numbers
Flash marketing + group discounts a la Groupon catch in a big way with Japan's savvy shoppers.
JAPAN / Media / Japan Pulse
Oct 22, 2009
Japanese agency projects their message well
Nikon COOLPIX S100pj projects its features loud and clearly with the Helicopter Boyz promo.
JAPAN / Media / Japan Pulse
Oct 6, 2009
3D marketing in motion
Turning 2D into 3D on the fly, Motion Portrait is the dream toy of today's viral campaigns.
Biden calls ally Japan ‘xenophobic’ along with rivals China and Russia
U.S. President Joe Biden speaks in Syracuse, New York, on April 25.
Yen swings stir talk that Japan is in the FX market once again
An electronic screen in Tokyo displays the yen exchange rate against the U.S. dollar and the graph showing its recent swings, on Thursday.
Harajuku strives to reclaim its former glory — and surpass it
Laforet Harajuku, which celebrated its 45th anniversary last year, has been a witness to the district's evolution over the years.
Weak yen fattens tourist wallets in Japan
People visit the Ameya Yokocho market in Tokyo's Ueno district during the Golden Week holiday on Tuesday.
Japan's May 1 intervention may have cost ¥3.66 trillion, BOJ data suggests
An electronic screen displays a graph showing Japanese yen exchange rates surging against the dollar amid signs of intervention by authorities, in Tokyo on Thursday.
Kishida sets sights on energy and climate in South America trip
Prime Minister Fumio Kishida will use a policy speech in Sao Paulo to set out his vision for ties between Japan and South America, almost 10 years after former Prime Minister Shinzo Abe advocated for stronger ties between the two in the same city.
Yellow sand allergy: A health issue made worse by climate change
A screenshot of the Meteorological Agency's satellite image of clouds and yellow sand (in pink) on Sunday.
Climate change, chalky grains and the risks for Japan’s rice farmers
A farmer plants seedlings in Satsumasendai, Kagoshima Prefecture. Japan’s self sufficiency rate for rice is nearly 100%, compared with 38% for food overall, on a calorie basis.
Japan wants you to spend more with ‘luxury tourism’
Performers play a traditional drum unique to Wajima, Ishikawa Prefecture, in the prefectural capital of Kanazawa on March 16 to mark the extension of the Hokuriku Shinkansen line to Tsuruga Station in Fukui Prefecture.
Theaster Gates’ ambitious ‘Afro-Mingei’ brings Black Chicago to Tokyo
Theaster Gates' “A Heavenly Chord” lines up church pews before seven speakers and a Hammond B3 organ, a type of electric organ prevalent in Black American churches.

Podcast

From easily navigable train stations to the helpfulness of its municipal staff, Tokyo has earned high praise for its commitment to accessibility for disabled travelers.
[Rebroadcast] Japan is doing better on accessibility than you may think

Longform

Rows of irises resemble a rice field at the Peter Walker-designed Toyota Municipal Museum of Art.
The 'outsiders' creating some of Japan's greenest spaces
By Stephen Mansfield

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