With charm and color, Japanese farmer works to bring konnyaku to the world
Haruna Endo never saw it coming, but after over a decade of trial and error, she is finding success selling her konnyaku (devil's tongue) jelly by creating eye-catching products to consumers from both Japan and abroad. "It was as if I was struck by lightning," ...
The mysteries of 'konnyaku': Health food aid or choking hazard?
Anyone living in or even visiting Japan will likely have come across a certain ghastly, grey, gelatinous substance. In most cases, local people are at a loss to answer the questions that inevitably follow. An enigma of the food world, konnyaku is either loved or ...
Textile firm places bet on Japan's ¥1.2 trillion health food market
Faced with tightening competition for the textiles it's been making for almost 100 years, Omikenshi Co. is trying to get into the health-food business, using its cloth-making technology to turn trees into noodles. The Osaka-based company's best-selling product is rayon, a fiber made from tree ...
