Japanese clubs chase elusive Tokyo cachet

Soccer | From the Spot Oct 16, 2019

Japanese clubs chase elusive Tokyo cachet

by Dan Orlowitz

A controversial decision by J. League second-division side Machida Zelvia to rebrand as FC Machida Tokyo has dominated water-cooler discussions in the Japanese soccer world this week. The announcement by club owner CyberAgent last Friday at a fan meeting was met with instant disapproval, both ...

E-commerce firm Mercari buys J.League's Kashima Antlers

Business / Corporate Jul 31, 2019

E-commerce firm Mercari buys J.League's Kashima Antlers

E-commerce firm Mercari Inc. announced Tuesday it has bought a controlling stake in the first-division Kashima Antlers soccer club, the most successful team in J. League history. Mercari will acquire a 61.6 percent stake in Kashima Antlers F.C. Co., which operates the club, from Nippon ...

Kawasaki Frontale beat Oita Trinita to move into top 3

Soccer / J. League Jul 27, 2019

Kawasaki Frontale beat Oita Trinita to move into top 3

Kawasaki Frontale beat Oita Trinita 3-1 in the J. League first division on Saturday after captain Yu Kobayashi struck the winner midway through the second half. Manabu Saito opened the scoring for Frontale in the 51st minute at Todoroki Stadium, but the visitors equalized 10 ...

J. League, Rakuten team up for online streaming service

Soccer / J. League Jun 11, 2019

J. League, Rakuten team up for online streaming service

The J. League on Tuesday announced a global distribution deal through the newly launched Rakuten Sports streaming service. The platform, which is currently available for free, will stream three first-division matches per round to over 140 countries through Rakuten's partnership with rights holder Lagardere Sports. ...

FC Tokyo continues superb start to season

Soccer / J. League May 18, 2019

FC Tokyo continues superb start to season

by Dan Orlowitz

A crucial lesson in FC Tokyo’s 12-game unbeaten run to start the 2019 J. League first-division campaign has been that goals don’t need to come from top striker Diego Oliveira, so long as they come from someone. That was all too true on Saturday at ...

J. League levels up video

Soccer | From the Spot May 15, 2019

J. League levels up video

by Dan Orlowitz

In the third year of the J. League's decade-long, $2 billion domestic broadcasting deal with DAZN, the league is hitting its digital stride and starting to deliver content on par with some of the world's top competitions. The league's ability to rapidly upload viral clips ...

J. League shows sense of humor

Soccer | From the Spot Apr 3, 2019

J. League shows sense of humor

by Dan Orlowitz

Sometimes a sports organization's greatest strength is the capability to laugh at itself. Developing this skill has been one of the J. League's biggest challenges in the modern age of social media-based marketing. It's a challenge that transcends sports in Japan, where a company's brief foray ...