Sendai-based upstart taking on big Osaka appliance makers

Business / Corporate May 25, 2017

Sendai-based upstart taking on big Osaka appliance makers

Iris Ohyama, based in Sendai, is taking on Osaka Prefecture's more established home appliance makers, including Panasonic and Sharp, in the battle for consumers' hearts and wallets. Iris joined the home appliance market in 2009 and its strategy of manufacturing cheaper alternatives to big-name rivals ...