Turkish Airlines promotes name with pro game

Basketball Mar 14, 2015

Turkish Airlines promotes name with pro game

by Ed Odeven

Turkish Airlines and the bj-league were both seeking to strengthen their business brands when they announced a two-year tie-up last September. The airline became the first title sponsor in the league's 10-season history. This gave Turkish Airlines an opportunity to promote its name throughout Japan's ...

Turkish Airlines becomes top sponsor

Basketball | BJ-LEAGUE NOTEBOOK Sep 25, 2014

Turkish Airlines becomes top sponsor

by Ed Odeven

In a move that could have a profound impact on the professional basketball landscape in Japan, Turkish Airlines has agreed to become the title sponsor for the bj-league. The league, entering its 10th season, announced the blockbuster agreement, a contract for two seasons, on Thursday ...