Business booms as Japanese subculture soars

General | COSPLAY CULTURE Mar 9, 2008

Business booms as Japanese subculture soars

by Eriko Arita

The last two decades have seen kosupure ("cosplay," or "costume play") blossoming from being a local Japanese subculture to a thriving worldwide trend — and business. The annual market for costumes and related products is now estimated to be around ¥35 billion, says Hajime Kanda, ...