Railway Tokyu looks to turn Shibuya's street-side walls into an ad medium
"Let's swamp the walls of Shibuya." That's railway Tokyu Corp.'s latest catch phrase for a campaign to cover the walls of stores and housing in Tokyo's bustling Shibuya district with advertisements. The company is aiming to use up to 100 locations for the campaign by April ...
146-year-old cosmetics firm Shiseido gets makeover to woo millennial buyers
Shiseido Co., the beauty company that's 146 years old, is giving itself one big makeover. To attract more coveted consumers in their 20s and 30s, the company is overhauling its entire Shiseido makeup line and discontinuing almost 100 products. It's being replaced with a new ...
Tarnished? The Olympic brand still mints money like never before
A long-running Russian doping scandal. Corruption scams. Major cities say "no" to staging the Olympics Games. If the International Olympic Committee (IOC) were a publicly traded company, its stock might be struggling to stay afloat in a sea of damaging headlines. Instead, it has never been ...
While debate continues on whether to amend the nation’s pacifist Constitution, less attention has been given to the referendum system under which the public will give its final say.
Cryptocurrency advertising goes big in Japan, but the pushback has begun
If a massive billboard by Shibuya crossing is a barometer of trends in Japan, then the latest ad for the cryptocurrency exchange DMM Bitcoin, featuring a Japanese celebrity coated in gold, may be a sign of how cryptocurrencies have taken center stage in both ...
Facebook bans ads tied to bitcoin and other cryptocurrencies
Facebook Inc. is banning ads on its social network that promote cryptocurrencies, initial coin offerings and binary options, saying they're "frequently associated with misleading or deceptive promotional practices." The announcement came after about ¥58 billion ($532 million) in cryptocurrency was stolen from Tokyo-based virtual currency ...
Japan plans to ban before-and-after photos in ads for cosmetic surgery
The health ministry will prohibit medical institutions from using before-and-after photos of patients in cosmetic-surgery advertisements, sources said Wednesday. The plan follows a series of consumer problems stemming from advertising for aesthetic medical services, including minor cosmetic surgery and liposuction. Before-and-after images will be allowed for ...
A massive image of U.S. President Donald Trump as an alien intruder now towers above one of the busiest roads in Mexico City, urging motorists to "Make America Great Again." The gaudy billboard sports a caricature of Trump with a blue-and-red fleshless face beneath his ...
Tokyu Corp. attracts backlash with 'makeup etiquette' video
The Japanese-language video starts with a provocative line: “Women in the city are all beautiful. But they are ugly to see, at times.”
Advertising agency Dentsu Inc. said Tuesday it will buy a majority stake in U.S. data marketing agency Merkle Group Inc. as it expands its overseas portfolio. Merkle Group has expertise in customer data analysis, with more than 650 major companies among its clients globally. It ...
Daikin mascot Pichon-kun to tell the weather from Osaka billboard
Japan's top air conditioner maker hopes a giant billboard of its mascot, Pichon-kun, will take the city of Osaka by storm this spring. The 13-meter-tall, 11-meter-wide full-color LED display, set up by Daikin Industries Ltd. on the rooftop of a building in the Umeda district ...
Dominant advertising agency Dentsu Inc. has locked sights on as many as 60 acquisition targets to bring more technology and talent to its global business. The deals pipeline includes mostly small and midsize companies, a contrast with the company's record ¥409 billion purchase of Aegis ...
