The Japanese owner of Taiwan's first foreign-owned pro baseball club unveiled the new name and uniform of the team on Tuesday, hoping to apply his experience in Japan to attract more fans to the team's home stadium in Taiwan.
Hiroshi Mikitani, founder of e-commerce giant Rakuten Inc., told a news conference in Taipei that he plans to apply the experience his firm has with the Tohoku Rakuten Golden Eagles to the new team, the Rakuten Monkeys, whose stadium is in the northwestern city of Taoyuan.
"We want to see more people come to the stadium to see baseball," Mikitani said in English.