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BASKETBALL / B. League

Jets president Shinji Shimada aims high as team strengthens business plan

Chiba Jets Funabashi president Shinji Shimada poses for photos with the team's cheerleaders after the Jets captured their second consecutive All-Japan Championship title in January in Saitama. The 47-year-old has turned the once-financially struggling club into one of the most successful teams in the B. League. | KAZ NAGATSUKA

Chiba Jets Funabashi president Shinji Shimada poses for photos with the team's cheerleaders after the Jets captured their second consecutive All-Japan Championship title in January in Saitama. The 47-year-old has turned the once-financially struggling club into one of the most successful teams in the B. League. | KAZ NAGATSUKA

By Kaz Nagatsuka
Staff Writer

Apr 3, 2018

Attracting as many fans to arenas across the nation is vital for teams in the B. League to be successful.

But nobody else in the circuit thinks that way as intensely as Chiba Jets Funabashi and their president, Shinji Shimada.

The B. League, in its second season, has mostly enjoyed steady growth in attendance.