The catastrophe at Tokyo Electric Power Co.’s Fukushima No. 1 nuclear plant not only affected people directly in Fukushima Prefecture but also harmed the local economy. Sales of products from the prefecture have suffered, and tourist spots have lost business, because of rumors or misinformation about radioactive contamination.

To help increase consumers’ understanding of the local situation, Iwaki City on Nov. 16 started providing radiation measurement data on its agricultural and fishery products at its website : misemasu-iwaki.jp As its name “Misemasu Iwaki” (We will show Iwaki to you) implies, this is an attempt to offer accurate data promptly on the radiation levels of the city’s products to consumers. It is hoped that consumers as well as retail companies will appreciate the city’s efforts and help it.

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