HONG KONG — It seems that almost every week brings new signs of China's rise, with a commensurate increase in its international influence and soft power as well as in its economic, political and military clout.

Last week saw Beijing hosting an unprecedented international media summit, attended by most of the world's media empires, such as News Corporation, the Associated Press, Reuters, the British Broadcasting Corporation, Turner Broadcasting System and Google.

The World Media Summit was hosted by the Xinhua News Agency. Altogether, 300 media representatives from more than 170 media outlets and 40 countries met to discuss the challenges faced by the industry.