Shoichiro Toyoda, the honorary chairman of Toyota Motor who transformed the Japanese automaker into a leading global brand, died of heart failure on Tuesday, the company said. He was 97.

Toyoda, a third-generation scion of the founding family who inherited its stake in the business, is credited with establishing a culture of quality control at the firm, helping it evolve into a world-leading automaker. He was also responsible for pushing Toyota, which started as a loom manufacturer, to produce vehicles overseas.

Born on Feb. 27, 1925, Toyoda paved the way for the Japanese automaker to grow into one of the most globally recognized brands.