Japan is rewarding people who reduce their climate impact through everyday decisions like participating in ride-shares, buying energy-saving home appliances or declining single-use plastics.
The initiative is part of a wide-ranging government program to support dozens of retailers like e-commerce giant Rakuten Group Inc. and shopping mall operator Aeon Mall Co. that are expanding loyalty point programs to incentivize customers to make greener buying decisions.
People can use those earned credits toward things like online purchases, airline mileage points or even, in some cases, investments.