Honda Motor Co. said Thursday it will start offering from Friday the revamped Legend sedan in Japan equipped with "level-3" autonomous technology as the auto industry faces intensifying competition to develop driverless vehicles and a collision-free society.

It is the world's first vehicle to hit the market that allows the driver to engage in different tasks such as reading and watching TV when the car is in certain conditions such as congested traffic on expressways, the Japanese transport ministry said.

But in the case of an emergency the driver needs to take full control of the vehicle.