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How credible are those so-called kuchikomi sites, on which customers are invited to rate everything from restaurants and hotels to doctors and online purchases? Do most people who submit them post in good faith? Rather than seek out the best-rated businesses, Shukan Post (July 10-17) purposely patronized establishments that had received especially poor ratings to see if the negative reports were warranted.

The weekly magazine’s reporter first reserved a room at a hotel in the city of Kure in Hiroshima Prefecture.

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