Apparel maker Onward Holdings Co. said Monday that it will tie up with online fashion retailer Zozo Inc. to produce and sell custom-made clothing.
Onward will use the Zozotown online marketplace to sell jackets, pants and other clothing items for both sexes to fit individuals’ body shapes, starting in late August.
The apparel company aims to achieve annual sales of some ¥10 billion from the initiative in five years, using Zozo data that includes over a million sets of measurements.
Customers will be able to order clothing by entering their weight and height into the system, and the products will be delivered as quickly as 10 days later.
The plan will help to reduce product inventory, which is a major issue in the apparel industry, as production will begin after orders are placed.
Onward previously sold products on Zozotown but pulled out of the marketplace at the end of 2018 due to excessive discounts.
“We aim to raise our brand recognition through a tie-up with Zozo, which has many young customers,” an Onward official said.
The decision by Onward to boost its e-commerce business came after the company posted a consolidated net loss of ¥2.42 billion for the March to May quarter.
The firm saw a decline of roughly 70 percent in sales via department stores compared to the year before. It plans to close some 700 outlets in the year ending February 2021.