• Kyodo

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A store that sells chicken meat has launched a kooky social media campaign to leverage Japanese people’s seemingly unrelated love of mikan (mandarin oranges), kotatsu heated tables and cute felines to raise funds for a network of shelter cat cafes.

Nakata Chicken in Wakayama Prefecture started selling boxes of mandarin oranges with accompanying cat-size cardboard kotatsu tables for ¥4,236, donating a percentage of sales to Neco Republic cat shelters and cafes.

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