Emperor Naruhito's enthronement parade on Sunday has inspired a number of products and services, ranging from wedding packages offering the same style of dress expected to be worn by Empress Masako to tours of the route.
Kamigamo Shrine in Kyoto, which has ties to the imperial household, is offering formal long bridal dresses as part of a wedding package released last year. Following Emperor Naruhito's accession on May 1, page views for its website have surged to an average of 9,500 per month, around 10 times more than before, according to the shrine.
A similar dress with a low-cut neckline was worn in 1990 by Empress Michiko, Naruhito's mother, during the parade after Emperor Akihito's enthronement.