Business / Economy | TICAD 7 Special

JAPANESE BUSINESS IN AFRICA

Strengthening bilateral ties at business fair

Staff Report

A record number of over 150 Japanese organizations from the private and public sectors are set to showcase their latest technology to visiting African leaders and officials at an exhibition in Yokohama on the sidelines of The Seventh Tokyo International Conference on African Development (TICAD 7).

During the Japan Fair scheduled from Aug. 28 to Aug. 30 at Pacifico Yokohama Exhibition Hall D, 156 Japanese exhibitors from 27 prefectures, including 142 companies, will display their products, technology and services to guests from Africa visiting Japan for TICAD 7, including heads of state, government officials and business leaders, said the organizer, the Japan External Trade Organization (JETRO).

The Japan Fair at The Sixth Tokyo International Conference on African Development in Nairobi | JAPAN EXTERNAL TRADE ORGANIZATION
The Japan Fair at The Sixth Tokyo International Conference on African Development in Nairobi | JAPAN EXTERNAL TRADE ORGANIZATION

The fair is part of the Business Expo hosted by JETRO, which has concurrently organized the Japan-Africa Business Forum scheduled for Aug. 29 at the Yokohama Bay Hotel Tokyu. Both events aim to provide visitors with various business opportunities and introduce the latest trends in relevant fields.

In particular, the forum invites political and business leaders from Japan and Africa to share the possibilities and vision of doing business in Africa, as well as introduce upcoming trends and collaborations. Sessions are scheduled on topics including “African Innovation & Startups” and the “Multilateral Business Partnership.”

The overall tagline for these events is “Tsumugu” (meaning “spin a yarn”), expressing the idea of “Africa and Japan intertwined in a more solid relationship,” according to JETRO.

The exhibition at the Japan Fair will be separated into high-quality infrastructure; construction of food value chains; climate change countermeasures; and health and hygiene-related improvement zones, among others. These issues were addressed as priority issues in Africa in the Nairobi Declaration issued at TICAD VI in Kenya in 2016 and at Agenda 2063 adopted by the African Union in 2015 as a blueprint and master plan for the continent’s future.

As exhibitor stands are going to be allocated based on those categories, visitors to the fair can easily find what solutions Japanese companies can offer for those issues.

A unique characteristic of the fair is that among the 156 Japanese exhibitors, there are 81 small and midsized companies who will demonstrate “their eagerness to expand business with Africa,” JETRO said.

The Business Expo also features the Africa Lounge, where Japanese business people interested in African business can obtain a wide range of information on prospective industries and opportunities for investment through relevant exhibitions and interactions. A meeting space is available for business discussions.

There will also be various seminars at the Event Stage, enabling visitors to know more about each country in the region during the Business Expo.

About 7,000 people visited the Japan Fair held at Kenyatta International Convention Center in Nairobi on the sidelines of TICAD VI in 2016. The event saw 96 exhibitors from Japan participate.

For further information on this year’s events, please visit www.jetro.go.jp/en/events/jabfe2019/.


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