Mobile service provider DeNA Co. has launched a free taxi-hailing service touting “zero yen” rides in Tokyo’s 23 wards until the end of the year.
The body and inside of the 50 cabs involved will feature noodle ads from sponsor Nissin Foods Holdings Co., which will foot the bill for the rides provided through DeNA’s Mov app.
Unable to view this article?
This could be due to a conflict with your ad-blocking or security software.
Please add japantimes.co.jp and piano.io to your list of allowed sites.
If this does not resolve the issue or you are unable to add the domains to your allowlist, please see out this support page.
We humbly apologize for the inconvenience.