Tokyo Electric Power Company Holdings Inc. has apologized after sharing on social media an image from inside its crippled Fukushima No. 1 plant together with a hashtag that means “fascination with factories.”
After the post attracted a lot of negative attention on the power company’s official Twitter and Instagram accounts, a Tepco official said Monday it had been intended to “give a better understanding to the younger generation” of its operations.
But the firm admitted that its social media post had “lacked consideration.”
The term employed in the hashtag, kōjōmoe, has come into use in recent years with a rise in the number of people enjoying views of factories and plants.
However, the utility’s post, which said “Unit4 Spent Fuel Pool at Fukushima Daiichi Nuclear Power Station” along with the hashtag, drew a rush of comments such as “Don’t you feel sorry for the nuclear accident?” and “Don’t make a fool of victims” affected by the reactor core meltdowns at the power station following the March 2011 earthquake and tsunami.
It is not the first time that the major power company has been rebuked for being insensitive to public feelings toward the Fukushima crisis, which was the most severe since the 1986 Chernobyl disaster.
Earlier this year, Tepco halted its sale of file folders with photos showing the current conditions of the Fukushima No. 1 complex, following public criticism.
The folders, offered in a set of three for ¥300, had pictures of the nuclear complex’s No. 1 to No. 4 reactors.
The utility had sold them at two convenience stores on the premises of the complex after people involved in work to scrap the plant asked the utility to sell souvenirs.