Wasteless, an Israeli firm seeking to reduce food waste and save consumers money, won $2 million in funding on Tuesday, as more businesses seek to cut food losses amid rising global hunger.

The two-year-old firm sells software to supermarkets so that they can manage their stocks and reduce food prices as shelf life dwindles, reducing waste and boosting profits.

"We inspire customers to be better citizens of the world and to take part in the war against food waste, while at the same time enjoying better prices," Ben Biron, one of the founders of Wasteless, said in a statement.