A local subsidiary of a Japanese company is introducing precooked, ready-to-eat rice products to the Philippine market using its parent firm's unique technology.
BiotechJP Corp., based in Batangas province immediately south of the capital, Manila, last year launched Echigo, a precooked, protein-reduced rice intended mainly for people with chronic kidney disease.
The company is now working on the commercial distribution this year of three other products — Insta Rice (regular, precooked rice that only needs to be microwaved), Gohan Lite (calorie-reduced precooked rice, also for reheating), and Rice-to-Go (ready-to-eat rice that can be consumed without heating) — all sold in 200-gram packs.