Japanese expertise in cold-chain logistics is lifting the spirits of strawberry farmers in Myanmar, radically reducing damage due to poor transportation methods and heat before their produce is delivered to consumers in commercial capital Yangon.
Refrigerated trucks supplied by Premium Sojitz Logistics Co., a Japan-Myanmar joint venture, transport strawberries daily from Pyin Oo Lwin in central Myanmar at temperatures that never exceed 8 degrees Celsius.
The city near Mandalay is known for its proximity to the country's largest strawberry fields, but the fruit has long been stored along with luggage on long-haul buses before being delivered to wholesale markets in Yangon.