A speedy veggie service in Kyushu is growing popular with wealthy Tokyoites hungry for greens they feel are safe to eat, raising expectations the delivery business can improve the fortunes of regional farmers.
Vegeo Vegeco Inc., a startup based in Aya, Miyazaki Prefecture, stocks Kyushu-grown produce, including organic vegetables, at a Tokyo warehouse for delivery by motorcycle in as little as an hour once an order is placed via its Vegery smartphone app.
Since the service debuted in January 2017, it has spread via word of mouth, sending sales of the venture company up 15-fold over the past year. It also runs a standard retail shop in the Nezu district in Bunkyo Ward.