Colorful African-print bags handmade by struggling Ugandan women have attracted fashion-conscious Japanese who are also learning for the first time about the women's plight — thanks to a scheme by a Japanese social entrepreneur to empower single mothers and former child soldiers in the country.
The bags, made from batik, a fabric commonly seen in Africa, have vivid colors and dynamic designs based on geometric patterns and animal motifs, such as fish and birds. Since sales started in 2015, the bags have flown off the shelves at upscale Japanese department stores and online, welcomed by consumers seeking unique products.
"Our main clients are middle-aged women who are mature consumers and looking for something new. They also sympathize with the stories behind our bag-making," said Chizu Nakamoto, 33, who founded the bag brand Ricci Everyday and runs the business with Ugandans and her mother, Ritsue.