Apple Inc. and Alphabet Inc.'s Google corporate brands dropped in an annual survey while Amazon.com Inc. maintained the top spot for the third consecutive year. Electric carmaker Telsa Inc. rocketed higher after sending a red Roadster into space.
IPhone maker Apple dropped to No. 29 from its previous position of No. 5, and Google dropped from No. 8 to No. 28. Apple had ranked No. 2 as recently as 2016, according to the annual Harris Poll Reputation Quotient survey released Tuesday.
The poll, conducted since 1999, surveyed 25,800 U.S. adults between Dec. 11 and Jan. 12 on the reputations the "most visible" corporate brands.