Fast Retailing Co., the country's leading casual wear chain operator, will open its first roadside Uniqlo store in Southeast Asia in March, marking a milestone in its store expansion in the region with the introduction of a business model that has been a mainstay in Japan.

The outlet, located on Phatthanakan Road in eastern Bangkok, will open on March 23, aiming to capture demand in an area with about 700,000 residents, said Tomoyoshi Oguri, chief operating officer of Uniqlo Thailand Co.

A full product lineup including men's, women's and children's wear will be on display at the outlet, which will have a floor space of about 1,440 square meters and 50 to 60 parking spots. The local arm expects 2,000 to 3,000 customer visits a week at the strategic location that connects the eastern part of the Thai capital to its downtown.