• SHARE

Japan has long been one of the world’s most reliable markets for luxury brand Louis Vuitton, with only New York matching Tokyo in number of stores.

But smartphone apps have caused an evolution in the industry, with many consumers increasingly inclined to borrow luxury items. And companies have met the demand, renting out their products to give customers access to accessories that might normally be out of their price range.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.

SUBSCRIBE NOW

PHOTO GALLERY (CLICK TO ENLARGE)