The Japan House communication center is coming to Hollywood this month, working to promote the country's best art, cuisine, design, entertainment, fashion and technology.
"Hollywood is a magnet for people," said Yuko Kaifu, president of Japan House Los Angeles, at a news conference earlier this week. She added that Japan House is lucky to have access to such a location because of the sheer number of tourists who come from all over the world. "There's always foot traffic."
Japan House Los Angeles will eventually occupy two floors of the Hollywood & Highland Center, home of the Dolby Theater that hosts the Academy Awards. A 139-square meter shop featuring specially curated Japanese products will open on Dec. 20.