The concept of "creating shared value" is gradually but steadily finding its way into corporate Japan as an increasing number of managers recognize the importance of community-based business strategies.
The CSV concept was proposed by Harvard University scholars, including Michael Porter, a professor at Harvard Business School, stressing that companies should offer solutions to social problems through their business activities and become indispensable to their communities.
Sekisui House Ltd. is a leading practitioner of CSV management as an extension of its program to build homes for people with disabilities that began in 1975.